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Digital Marketing Manager at Emerson

Digital Marketing Manager

Emerson Florham Park/New Jersey, NJ Full Time
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If you're a Digital Marketing professional looking for an opportunity to grow, Emerson has an exciting opportunity based in Florham Park, New Jersey. As a Digital Marketing Manager, you will be  responsible for leading the development and execution of all SEO/SEM, Database Marketing, Email, Social, and Display Advertising campaigns to drive lead generation and eCommerce sales. Additionally, responsible for driving eCommerce sales through the optimization of product merchandising utilizing eCommerce store management tools. The role involves coaching and managing multiple direct reports.
AS AN DIGITAL MARKETING  MANAGER, YOU WILL: 
  • Analyze and Optimize all Paid media campaigns to drive optimal MROI
  • Optimize Direct Channel eCommerce sales through merchandising best practices
  • Develop trigger-based and nurture outbound email campaigns that engage target audience with the right message at the right time
  • Conduct keyword research, site rankings and competitor analysis to support optimization of all campaigns.
  • Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on insights
  • Work closely with other digital team members and participate in various cross Business Unit team meetings as required
  • Coach and manage direct reports
WHO YOU ARE:
  • You understand the position of the organization within a global context
  • You break down objectives into appropriate initiatives and actions
  • You work to create a feeling of belonging and strong team morale
  • You follow through on commitments


REQUIRED EDUCATION, EXPERIENCE & SKILLS:
  • Bachelor’s degree in engineering, marketing or related field
  • 5 years of experience in developing and executing SEO/SEM, marketing database, email, social media, and display advertising campaigns
  • 5 years of experience in setting up and optimizing PPC campaigns on all major search engines
  • Experience with WebSphere Merchant Center or similar eCommerce store management technology platforms
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website, marketing automation, and marketing analytics tools (e.g., Google Analytics,
  • Conductor SEO, VWO, Eloqua, etc.)
  • Deep understanding of digital marketing strategy for B2B lead generation
  • Proficiency with Asana, MS Teams, or similar project management and task tracking systems
  • Detailed oriented with excellent communication, writing and organizational skills
  • Strong Proficiency in Microsoft Applications: SharePoint, Word, PowerPoint and Excel  
  • Legal authorization to work in the United States 
[ Link removed ]  
Our Commitment to Our People
We invest in our employees to ensure they have the marketplace knowledge, skills and competencies to compete and lead in a global economy. Our training programs focus on end-to-end development from onboarding through senior leadership.
Flexible and competitive benefits plans offer you the right options to meet your individual/family needs:  medical insurance plans, dental and vision coverage, 401(k), tuition reimbursement, and more.  We provide employees flexible time off plans including paid parental leave (maternal and paternal), vacation and holiday leave.
Our success is measured by the positive impact we make on people, our communities and the world in which we live. [ Link removed ] .
Our Commitment to Diversity & Inclusion
At Emerson, we are committed to fostering a culture where every employee is valued and respected for their experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas that inspires innovation and brings the best solutions to our customers. This philosophy is fundamental to living our company’s values and our responsibility to leave the world in a better place.
Diversity and Inclusion at Emerson is about welcoming, respecting, and valuing the differences each employee possesses. Inclusion is creating a real sense of engagement, belonging and connection for all employees. Learn more about our [ Link removed ]  and about [ Link removed ] .
Work Authorization
Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.
Equal Opportunity Employer
Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to [ Link removed ] .  


20191014-1001 
Emerson, a Fortune 500 company with $16.8 billion in sales, more than 20 Innovation, Solutions & Engineering Centers, and 200 manufacturing locations worldwide, is committed to helping employees grow and thrive throughout their careers. We are innovators, question-askers and problem-solvers. We don’t settle for good enough or “This is the way it’s always been done.” Instead, we push ourselves and strive for the “never been done before.” 
Our Automation Solutions business enables the greatest use of the world's most valuable resources, ensuring the performance and safety of industries that are the backbone of daily life.
Our Commercial & Residential Solutions business helps ensure human comfort and health, protect food quality and safety, advance energy efficiency and create sustainable infrastructure.
No calls or agencies please. 
 

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Job ID: 21007361