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Application Marketing Manager - NAM eMobility job in Boston at Schneider Electric

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Application Marketing Manager - NAM eMobility at Schneider Electric

Application Marketing Manager - NAM eMobility

Schneider Electric Boston, MA Full Time
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About Us  

Our North American eMobility organization is building a team to orchestrate Schneider Electric’s next season of electrification. The market for electric vehicles (EVs) in North America is at a key inflection point set for rapid growth, where in the U.S. for example, the majority of Americans [ Link removed ]  are likely to buy an EV as their next car purchase. By 2040, BNEF projects EVs reach 74% total passenger vehicle sales in North America, up from 12% in 2025. Given the confluence of a multitude of favorable market conditions coupled with the urgency of the climate crisis, the stage is set for committed players to drive this shift. Take part in Schneider Electric’s new season of electrification, with North America as an essential growth pillar, where our team intends to wield all the tools of [ Link removed ]  to drive this shift with innovation in hardware, software, power distribution, and energy management. At the core of our work, we are mission-oriented, collaborative, diverse, transparent, and looking for culture adds to generate long term impact.    

The NAM eMobility org, a highly visible, high-growth area for Schneider Electric, is seeking an eMobility Application Marketing Manager join our marketing team. This critical role will help define, develop, and support the right innovations to provide full value propositions and solutions for targeted eMobility customer applications, including hardware, software, and services. This marketing manager will work in close collaboration with other lines of business and teams at Schneider. 

Schneider Electric creates connected technologies that reshape industries, transform cities, and enrich lives. Our 135,000 employees thrive in more than 100 countries. From the simplest of switches to complex operational systems, our technology, software, and services improve the way our customers manage and automate their operations. Help us deliver solutions that ensure Life Is On everywhere, for everyone and at every moment. 

Discover more about our efforts around eMobility [ Link removed ] , read the latest from our [ Link removed ] , and find out what it’s like to work at Schneider Electric [ Link removed ] .  

Marketing Team 

Reports to: Senior Director, NAM eMobility Marketing 

Mission 

  • Expansive knowledge of the eMobility market, its trends, and the role of the different players in its residential, C&I, and fleet application ecosystems, including direct and indirect competition 

  • Strong network connection to customers in the eMobility value chain, knowledge of the various roles these stakeholders play throughout the industry  

  • Capture the voice of the customer, engage with customers to understand pain points, needs, and ideas around each application, as well as understand the evolution of those needs, followed by testing assumptions  

  • Examples: Charge Point Operators, EV drivers, electricians, and installers, charging manufacturers, specialist system integrators, automakers, fleet operators, municipalities, etc.  

  • Research and document country and regional specific codes, standards, requirements, and government subsidies to use them as input for offer innovation 

  • Monitor connection between smart meters and chargers, OCPP communication  

  • Document the eMobility residential segment, analyze the value chain and propose solutions where Schneider can create value for the customer and our shareholders via a documented financial case. 

  • Define & prioritize segments, use cases, stakeholders, and user stories around application marketing roadmap 

  • Structure application releases, share and agree on those with the commercial, launch, and development teams 

  • Animate the evolution of the roadmap and the content releases, applying the protocols, processes and tools defined for it  

  • Propose the relevant development projects that will differentiate Schneider and create value for the customer and Schneider, packaged as an end-to-end solution to our customers (full stack of Software, Services and Hardware, and throughout the entire customer journey) 

  • Drive offer creation in close collaboration with the relevant offer owners, feeding the application roadmaps accordingly  

  • Support demand generation of end-to-end solutions by providing front offices and commercial team with the right docs, tools, and social media contents, as well as training programs 

  • Facilitate customer awareness, interest, value proposition understanding and alignment with his problem to be solved, and decision to work with us, placing special focus on the construction of customer success stories 

  • Become the single point of contact for all eMobility marketing application topics for other lines of business (LOB) and teams (exposure to VP, SVP and EVP) 

  • Leverage and maintain a relationship with the relevant Schneider lines of business & divisions that will execute the relevant offer creation/evolution projects (Home & Distribution, Power Distribution, Wiser, etc.)  

  • Contribute to business intelligence by analyzing competitors, startups, and stakeholders in each application 

  • Define with Business Intelligence team the right set up to tackle future opportunities 

How you’ll enrich our team  

  • Bring the EV market view inside the organization guarantying a customer centric approach and a fast integration of market needs 

  • Define the end-to-end application needs for e-mobility, with a customer centric approach, at each step of the value chain 

  • Design the related system and reference architectures to answer application needs combining the full technology stack 

  • Define each level of the system, the bricks specifications as well as the interface needs 

  • Integrate the local code and standard specification to ensure the compliance of the architectures 

  • Ensure the system consistency across lines of businesses, making sure the specifications are understood and integrated in the LoB roadmaps 

  • Manage the application architecture readiness and roadmap, across the stack 

  • Together with Marketing, define the business model and marketing mix of the end-to-end solution, at each step of the value chain 

  • Create marketing assets and sales enablement to engage sales at each step of the value chain 

  • Accountable for the performance of the application deployment 

  • Be the application single point of contact for the segment organization and architecture organization  

  • Work closely with the codes & standards influence team to give input and understand how code and standard are evolving 

 

Recommended Skills

  • Architecture
  • Business Intelligence
  • Construction
  • Customer Value Proposition
  • Finance
  • Network Connections
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Job ID: 007C8K