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Digital and Marketing Analyst job in Quezon City at Emerson

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Digital and Marketing Analyst at Emerson

Digital and Marketing Analyst

Emerson Quezon City/National Capital Region, Metro Manila Full Time
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Duty 1: Metrics, Reporting and Analytics

 Data Gathering

  • Extracts/generates quantitative information from a single or multiple tools Business Intelligence Tools (i.e.: Eloqua Insight, Tableau, Power BI, etc.)
  • Communicates with resource person to get input/raw data needed for report generation
  • Conducts research to gather qualitative information (competitive product information, industry trends, and check product specifications) from internal & external sources that will be used for analysis
  • Configures self-service and automated reporting from available tools (i.e.: Eloqua Insight, Eloqua Agent)
     
    Data Manipulation
  • Cleans extracted data using pre-defined guidelines or instructions
  • Formats extracted data based on expected report output. (multiple data formatting requirements)
  • Formats extracted data based on expected report output. (with batching capability)
  • Categorizes and segments extracted data using tools to convert data to information relevant to the report (excel, macro, database)
  • Consolidates and standardize data structure from different data sources
  • Combines extracted data from multiple resources using automated tools (excel, macro, database)
  • Calculates data using available fields within the gathered information. (statistics)
  • Prepares data for easier visualization and storytelling.
  • Evaluates non-standard data requests and suggests workarounds on how to get the desired information.
     
    Data Analysis
  • Analyzes gathered information & data using descriptive analytics (basic mathematics & comparative analysis)
  • Analyzes gathered information & data using diagnostic analytics (root cause analysis, gap analysis)
  • Evaluates objectives and recommends non-standard reports/ workaround based on customer requirement
     
    Reporting
  • Creates reports based on standard templates and and/or tests dynamic reports based on the designed format
  • Conceptualizes report design contents and methodologies based from gathered data and/or analysis for static or dynamic reports
  • Provides report insights, recommendations and validate with stakeholders
     
    Campaign Analysis
  • Communicates issues/concerns to POC regarding results of Analysis
  • Provides inputs on marketing campaign proposals & marketing analysis - steps for campaign design, process improvement, testing and tracking
  • Identifies and provides recommendations on needs and opportunities for the organization's marketing campaigns by transforming business needs to actionable marketing strategies and supports the creation of marketing proposals, campaign design, process improvement and testing
  • Conceptualizes, creates, and implements standard and automated reports and processes for the organization
  • Validates correctness and applicability of reports submitted by junior analyst

Duty 2: Program Implementation

 Initiation

  • Attends scope reviews to learn what the program request is all about
  • Assists program owner in gathering, analyzing and clarifying customer requirements; uses technical knowledge to gauge complexity of the request
  • Recommends stakeholders to proceed with the conceptualization of the projects/programs.
  • Setting Marketing KPIs based on campaign objectives
     
    Planning
  • Reduces complexity by breaking down large tasks to smaller deliverables ready to be assigned to the project team members.
  • Performs research and analysis to validate if the detailed solution is the best fit to meet the requirements
  • Leads project milestone and gate reviews
     
    Execution
  • Reports own progress back to the project tracking tool
  • Participates in cross-functional testing and peer reviews
  • Promotes understanding, continued development, and on-going adherence of program guidelines across the marketing organization
     
    Testing
  • Introduces and tests proposed solutions to continuously improve the process/tools of the team
  • Implements the necessary fix or improvement for basic functionalities based on the UAT results

Duty 3: Training and Development

 Training Material Development

  • Adapts training syllabi, course outlines, lesson plans and content of existing materials (e.g. presentations, evaluation tools, etc.) for assigned training courses for specific audience/scenario
  • Creates/Authors content of training materials (e.g. presentations, evaluation tools, etc.) for new courses/programs
     
    Training Execution
  • Conducts intermediate and comprehensive training on products, processes and business tools

    Duty 1: Metrics, Reporting and Analytics

     Data Gathering

  • Extracts/generates quantitative information from a single or multiple tools Business Intelligence Tools (i.e.: Eloqua Insight, Tableau, Power BI, etc.)
  • Communicates with resource person to get input/raw data needed for report generation
  • Conducts research to gather qualitative information (competitive product information, industry trends, and check product specifications) from internal & external sources that will be used for analysis
  • Configures self-service and automated reporting from available tools (i.e.: Eloqua Insight, Eloqua Agent)
     
    Data Manipulation
  • Cleans extracted data using pre-defined guidelines or instructions
  • Formats extracted data based on expected report output. (multiple data formatting requirements)
  • Formats extracted data based on expected report output. (with batching capability)
  • Categorizes and segments extracted data using tools to convert data to information relevant to the report (excel, macro, database)
  • Consolidates and standardize data structure from different data sources
  • Combines extracted data from multiple resources using automated tools (excel, macro, database)
  • Calculates data using available fields within the gathered information. (statistics)
  • Prepares data for easier visualization and storytelling.
  • Evaluates non-standard data requests and suggests workarounds on how to get the desired information.
     
    Data Analysis
  • Analyzes gathered information & data using descriptive analytics (basic mathematics & comparative analysis)
  • Analyzes gathered information & data using diagnostic analytics (root cause analysis, gap analysis)
  • Evaluates objectives and recommends non-standard reports/ workaround based on customer requirement
     
    Reporting
  • Creates reports based on standard templates and and/or tests dynamic reports based on the designed format
  • Conceptualizes report design contents and methodologies based from gathered data and/or analysis for static or dynamic reports
  • Provides report insights, recommendations and validate with stakeholders
     
    Campaign Analysis
  • Communicates issues/concerns to POC regarding results of Analysis
  • Provides inputs on marketing campaign proposals & marketing analysis - steps for campaign design, process improvement, testing and tracking
  • Identifies and provides recommendations on needs and opportunities for the organization's marketing campaigns by transforming business needs to actionable marketing strategies and supports the creation of marketing proposals, campaign design, process improvement and testing
  • Conceptualizes, creates, and implements standard and automated reports and processes for the organization
  • Validates correctness and applicability of reports submitted by junior analyst
  • Duty 2: Program Implementation

     Initiation

  • Attends scope reviews to learn what the program request is all about
  • Assists program owner in gathering, analyzing and clarifying customer requirements; uses technical knowledge to gauge complexity of the request
  • Recommends stakeholders to proceed with the conceptualization of the projects/programs.
  • Setting Marketing KPIs based on campaign objectives
     
    Planning
  • Reduces complexity by breaking down large tasks to smaller deliverables ready to be assigned to the project team members.
  • Performs research and analysis to validate if the detailed solution is the best fit to meet the requirements
  • Leads project milestone and gate reviews
     
    Execution
  • Reports own progress back to the project tracking tool
  • Participates in cross-functional testing and peer reviews
  • Promotes understanding, continued development, and on-going adherence of program guidelines across the marketing organization
     
    Testing
  • Introduces and tests proposed solutions to continuously improve the process/tools of the team
  • Implements the necessary fix or improvement for basic functionalities based on the UAT results
  • Duty 3: Training and Development

     Training Material Development

  • Adapts training syllabi, course outlines, lesson plans and content of existing materials (e.g. presentations, evaluation tools, etc.) for assigned training courses for specific audience/scenario
  • Creates/Authors content of training materials (e.g. presentations, evaluation tools, etc.) for new courses/programs
     
    Training Execution
  • Conducts intermediate and comprehensive training on products, processes and business tools


Education:

  • Bachelor of Art/Sciences, Major in Marketing, Communications or equivalent

Job Related Experience:

  • (6) six years’ experience in data mining, manipulation, analysis and reporting
  • Specific Knowledge:
  • Microsoft Office
  • Data Manipulation & Interpretation
  • Metrics Reporting
  • Root Cause / Gap Analysis
  • Marketing
  • Digital Analytics (i.e. Google Analytics, Social Media Analytics)
  • Marketing Automation (i.e. Eloqua, or other marketing automation systems)
  • Familiarity with data modelling is a plus
  •  

Skills:

  • Strong oral & written communication skills
  • Strong problem solving & analytical skills
  • Advanced Microsoft Excel proficiency Level 3 (Advanced formulas, pivot tables, VBA Macros)
  • Presentation skills – strong in Power Point, comfortable presenting during conference calls or face-to-face
  • Project Management
  • Data Visualization (Excel, Tableau, Power BI, etc)
  • Data Storytelling
  • Training skills


About Emerson
At Emerson, we are innovators and problem-solvers, focused on a common purpose: leaving our world in a better place than we found it. Each and every day, our foundational values—integrity, safety and quality, supporting our people, customer focus, continuous improvement, collaboration and innovation—inform every decision we make and empower our employees to keep reaching higher.

As a global technology and engineering leader, we provide groundbreaking solutions for customers in industrial, commercial, and residential markets.

Our Emerson Automation Solutions business helps process, hybrid, and discrete manufacturers maximize production and protect personnel and the environment while optimizing their energy and operating costs. Our Emerson Commercial & Residential Solutions business helps ensure human comfort and health, protect food quality and safety, advance energy efficiency and create sustainable infrastructure.

Emerson, a Fortune 500 company with $15.3 billion in sales and 200 manufacturing locations worldwide, is committed to helping employees grow and thrive throughout their careers.

Whether you're an established professional looking for a career change, an undergraduate student exploring options or a recent MBA graduate, you'll find a variety of opportunities at Emerson. Join our team and start your journey today.
 

Recommended Skills

  • Data Analysis
  • Data Mining
  • Presentations
  • Data Manipulation
  • Analysis
  • Visual Basic For Applications
Apply to this job.
Think you're the perfect candidate?
Apply on company site

Job ID: 21002319