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Senior Demand Generation Manager - HCM job in Reading at Unit4

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Senior Demand Generation Manager - HCM at Unit4

Senior Demand Generation Manager - HCM

Unit4 Reading, Berkshire Full Time
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Company Description

Meet Unit4. Were a fast-paced, growth, cloud company, changing the game in ERP for mid-market people-centric organizations. Were on a mission to turn 40 years of conventional legacy ERP software on its head and re-write the industry. 

We are in Business for People, empowering people in service organizations with innovative Enterprise and Business software solutions. Weve innovated and taken a new approach to delivering ERP that works for people. Self-driving, adaptive and intuitive software that is changing the way people work. Our solutions empower people and deliver a better people experience so people can spend time on meaningful high value work they live for.

Read more on about how we transform work and how people feel about it, so our customers and their people can thrive.

Job Description

Unit4 is seeking Senior Demand Generation Manager, HCM to lead the global marketing strategy and execution targeting HR audiences. You will be designing campaigns and developing programs to gain market traction and be recognized as a leader in the HR industry. As a data-driven marketer, you will be responsible for hitting pipeline targets which will be influenced by your programs. This is a great opportunity for a seasoned marketer with demonstrable experience in driving and executing successful demand generation strategies and supporting tactical execution. An ideal candidate has global experience in B2B industry marketing, enterprise software and SaaS.

Responsibilities include:

  • Develop Unit4s global demand generation strategy to the HR audiences and drive key business metrics such as leads, hand-raisers, MQLs, SALs and SQLs from acquisition to conversion
  • Create cross sell campaigns of HCM solutions to Unit4s existing customer base, working with the Existing Business and regional field marketing teams
  • Produce integrated marketing campaigns, targeting the HR audiences, from inception to optimization in collaboration with the global campaigns and content marketing team and industry leads
  • Work with industry & Existing Business leads and regional field marketing teams to identify and define strategies to support the demand generation needs
  • Deliver compelling, specific messaging for each stage of the buyer journey, creating an engaging customer experience with bottom-line results
  • Partner with Unit4s Business Development team on targeted campaigns and effective follow up
  • Design, build, and execute ABM/omni-channel campaigns across email, social and web, with the support of the marketing team
  • Measure, analyze and report on all marketing programming for effectiveness and ROI
  • Management of project related budgets and responsibility for tracking and monitoring campaign performance and spend.
  • Collaborate with the PR, Brand, Marketing Operations, Product Marketing, Sales and other teams to create a rich demand gen strategy and asset roadmap to attract your target audiences
  • Provides strategic oversight and direction of social media focused awareness and demand generating programs
  • Monitor and communicate progress toward quarterly and annual goals
  • Work with sales (direct and partner) to ensure a solid and productive feedback loop on opportunity development and pipeline progression
  • Communicate key programs and assets to internal stakeholders including product management, sales, partners and business development
  • Identification and management of key vendors/suppliers to help drive your campaign build and execution
  • Qualifications

    Candidate Requirements:

  • 8+ years of global demand generation experience in B2B enterprise software; SaaS marketing experience is required
  • Demonstrable experience in creating impactful messaging and campaigns to HR Line of Business
  • Proven experience and success in scaling demand generation programs through technology, database management and multi-channel processes
  • Extremely data-driven; strong analytical capabilities with an understanding of KPIs and committed to experimenting until you see measurable results
  • Expertise in both traditional enterprise sales process and SaaS sales models ideal.
  • Excellent communication and storytelling skills (written, verbal, and visual)
  • Demonstrated ability to influence senior level leaders regarding matters of significance
  • Strong project management skills, ability to handle projects end-to-end
  • Extensive experience with Salesforce and strong knowledge of marketing platforms and toolsets
  • Demonstrable experience owning the demand generation budget and reporting on all stages of the funnel
  • Ability to work in a fast-paced, dynamic environment
  • High-energy, a positive attitude, and accountability are critical for success
  • Team player who can effectively collaborate across borders and cultures
  • Additional Information

    Join Unit4 and youll be part of one of the most exciting journeys in the cloud software space today. Were a fast-paced and high-growth people-centric cloud player offering a host of benefits & development opportunities for individuals serious about their career

  • A culture built on trust. Thats why we offer our people an uncapped time off policy and remote working opportunities. We focus on results, not how many days you work or where that work takes place
  • Work, learn & be inspired by some of the best talent in the software space
  • Talent program for high performers. Each year we provide a platform for high potential talent to accelerate their careers!
  • Committed to corporate social responsibility with our Act4Good initiative, our global movement to do good, and a way for everyone at Unit4 to come together and engage in actions that benefit society
  • Diversity4U. Helping our people thrive starts with a safe and inclusive work environment. We launched our Diversity4U program that builds on our be genuine value

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    Job ID: 5452fdc9e0e9